My time at AB has been brilliant. I couldn’t have asked for a warmer welcome or a more thorough insight into the real world of agency communications and publishing.
When you’re younger, everyone badgers, bugs and bothers you with the same question: “What do you want to be when you grow up?” My answer now, at the age of 20, is still uncertain because I’m still learning so much. Having the chance to work with the team at AB taught me more about an industry I knew very little about.
I enjoyed the opportunity to read, write and design and loved talking to and meeting new people. The AB team has helped me realise that having varied interests is not necessarily a bad thing. In just one week they’ve showed me all the different processes involved in producing client publications.
Everyone in the team was happy to help. Even though I’d like to think I have a good knowledge in many aspects of journalism, a lot of work experience placements have seen me as little more than a tea maker or letter opener. At AB, I really felt part of the team.
I was given the chance to write articles for different publications. I conducted phone interviews to gather quotes for publications and went out to film and edit a video for one of the team’s online channels. The editorial team showed me how important online content is in order to reach out to its audiences.
Another useful part of my work experience was being shown how schedules are created to keep projects on track, how costs are decided and the planning that goes into arranging print runs.
I saw excellent teamwork at AB. The company offers its reporters the chance to branch out and write for a broad range of different clients, as well as getting involved with proofreading and design suggestions.
PS. I made a new friend Abe….
